LIVLY was founded by Lisa Carrol in 2011. After her twin girls, Liv and Lilly, were born premature, Lisa went on a mission to find the softest cotton in the world: Pima Cotton. She designed a collection of layette wear, and 3 years later, LIVLY opened its doors in Stockholm, Sweden. The collection quickly grew and she could finally do what she had always dreamed of: bringing children into a dreamland of comfortable clothes with style. Lisa, who grew up in a family of designers and seamstresses, quickly found her niche style of prints, colors and shapes. Being inspired by the royal theatre in Stockholm where she spent much of her youth, esthetic came to play a big part in her designs. LIVLY is designed with exceptional quality and attention to detail, and never compromises on either. Lisa was named designer of the year from the largest parents publication in Sweden, Mama. Lisa and LIVLY has been featured in world leading magazines, such as Vogue, Bazar, Milk, and Elle. No matter what you are looking for – casual everyday wear, fun party outfits, or the perfect gift – you will find many things by LIVLY to love. Baby boys and girls can cozy up in adorable Pima cotton layette wear and cashmere pieces, while girls newborn to eight years old will be able to wear LIVLY signature coats, dresses and cashmere-blended cardigans. LIVLY has flagship stores in Stockholm and New York.