I dig denim is a Gothenburg based denim brand for kids between 2-15 years founded in 2009 by designer Hanna Clavegård. In autumn 2012 a women line was added – I dig denim woman. As of today, I dig denim is represented in 23 countries worldwide, selling in 150 carefully selected stores among others NK department store and Barneys New York.
The inspiration comes from the wild elements of the Swedish west coast – the sea, rocks and open skies – which are ever present and reflected in the colour schemes and fadings of the fabric. The collections are based on denim and completed with pieces in soft fabrics and shapes. Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression.I dig denim stands for a natural yet cool look.